Muso


EPL piracy costs £1m per match in lost sponsorship value

English Premier League clubs and sponsors are losing an unprecedented amount of money to piracy. According to a study from sponsorship valuation firm GumGum Sports and digital piracy authority MUSO, pirating of the English Premier League is costing £1 million in ‘uncaptured sponsorship media value’ per match.  The study, which was carried out “at the […]

Anthony Joshua fight ‘most pirated boxing event ever’

Anthony Joshua’s shocking boxing defeat at the hands of Andy Ruiz Jr has broken records for piracy. According to digital piracy protection specialist Muso, over 13 million people watched the event live over illegal streams. The top platform for these illegal streams was YouTube with in excess of 93% of the audience share. The biggest […]

Launch of HBO’s Game Of Thrones season 8 triggers global piracy frenzy

The scale of the global content piracy problem was again underlined this week with the news that the first episode of the new season of Game Of Thrones was pirated almost 55 million times in the first 24 hours after launch, according to analytics firm Muso. By comparison, the show attracted 17.4 million viewers via […]