Some 84% of UK ad campaigns were delivered across multiple screens in the first quarter of the year, according to research by ad technology platform Videology. The report claims that multi-screen campaigns are “changing the way the industry thinks about advertising and measurement in the UK,” with the proportion of multi-device campaigns climbing from 79% […]
Only 1% of @netflix subscribers are playing its games digitaltveurope.com/2022/08/09/onl… https://t.co/vp8ieCdWds
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ICYMI: SVOD sees decline in UK digitaltveurope.com/2022/08/08/svo… https://t.co/q8i4Nn43Gz
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