MTG appoints Viaplay Nordic programming director

Modern Times Group’s MTGx digital division has upped company executive Fredrik Ljungberg to programming director for streaming service Viaplay Nordic. Ljungberg, who has been at MTG for more than six years, will take up his new role on October 1. He was previously head of programme planning, acquisition and research, in charge scheduling and acquiring […]

MTG, Sony sign content deal

Modern Times Group and Sony Pictures Television have signed a multi-year content deal. The agreement hands MTG Sony feature film releases such as The Smurfs, Django Unchained and Men in Black 3. They will be made available on MTG free- and pay-TV channels and the Viaplay online service in the Nordics. “This deal is the first of its kind, […]

MTG appoints chief content officer for digital division

Jakob Mejlhede has been named chief content officer of Modern Times Group’s next-generation division, MTGx. He will remain as senior VP, acquisitions and production at MTG, a buying role he has held for several years. The new role will see him secure volume deals and other content agreements for MTG’s digital platforms, which include the […]

Modern Times Group creates new combined digital unit

Modern Times Group is to merge its Viaplay online pay TV business with the MTGx ‘digital accelerator’ unit it set up last year to create a more powerful, combined digital entertainment arm. The new unit will be headed by Rikard Steiber, currently MTG’s execuive vice-president and chief digital officer. Niclas Ekdahl, the current CEO of […]

MTG launches Sochi Legends companion app with Monterosa

Modern Times Group’s MTGx digital accelerator unit has licensed second screen specialist Monterosa LViS Studio cloud-based platform to launch a companion game for the Winter Olympics, Sochi Legends. Sports fans can test their knowledge by answering daily trivia questions to gain bronze, silver and gold medals. During live Ice Hockey games, they can also win […]