Mobile ads

Snapchat lists traditional TV among competitors in IPO filing

Snapchat cited traditional companies in the TV space among its competitors, as it filed papers for a planned US$3 billion IPO. The firm, which described itself as a “camera company” in its S1 filing with the SEC, said it aimed to raise up to US$3 billion in a stock market debut that could value the […]

UK mobile ad spend to overtake TV next year

UK mobile advertising spend will overtake television ad spend in 2016 after showing “significant growth in recent years”, according to eMarketer. The research firm claims that TV’s share of UK total media ad spending will fall to 24.8% in 2016 as mobile increases its portion to 25.5%. “Mobile ad spending has shown significant growth in […]