Millennials


Millennials ‘more likely to turn on Netflix than live TV’

Millennials now spend 54% of their TV viewing time streaming content and just 25% watching live, according to Horowitz Research.  The research firm’s State of Cable and Digital Media 2016 report describes streaming as “the new normal” for people aged 18-34 and noted a rapid shift from ‘traditional viewing’ – of live TV, DVR content and […]

Nielsen: Two fifths of millennials use TV-connected devices

More than 40% of US millennials use a TV-connected device other than a DVR when they turn on their TV set, according to Nielsen. The research firm’s Fourth Quarter 2015 Total Audience Report claims that people under the age of 35 are more likely than older viewers to use a TV-connected device – such as […]

Millennials are ‘main disruptor’ for TV business, says MTG

Millennials are the “main disruptive factor” for the TV industry, are increasingly saying “no” to linear TV, and their viewing habits are not changing as they get older, according to Jette Nygaard-Andersen, EVP and CEO, central European operations, Modern Times Group (MTG). “[Millennials’] consumption pattern and way of watching video is not changing as they […]

TV still ‘by far most popular form of video’ for 16-24s

TV viewing time among people aged 16 to 24 dropped 7% year-on-year in 2015, though television still remains “by far the most popular form of video” for this age group, according to Thinkbox. The marketing body for commercial TV in the UK said that 16-24s watched an average of 2 hours, 24 minutes a day […]

Second screen multitasking done by 88% of millennials

Some 88% of millennials use a second screen like a phone or tablet to multi-task when watching video content, according new research by the Consumer Technology Association (CTA). The 2015 Video Consumption Trends report found that 71% of people aged 18 to 34 engage with social media while watching video content and 70% watch content […]

Millennial viewing habits persist as young adults grow older

UK millennials’ viewing habits remain broadly consistent as they get older, meaning media players will need to “adapt more rapidly to the new reality” of OTT video, according to L.E.K Consulting. The management consulting firm’s ‘The Perennial Millennial’ report claims that major UK TV companies face the “growing threat” that those aged 16-34 have a preference for […]

Fifth of millennials watch over 10 hours online content a week

Some 19.3% of millennials now watch more than 10 hours of online content per week, according to new research by Limelight Networks. The US-based content delivery network’s State of Online Video report said the December 2015 figure marked a 22.8% increase in the proportion of millennials watching over 10 hours of web video a week […]

TiVo: 61% of millennials stream content regularly

Some 61% of millennials regularly access streaming content on services like Hulu and Netflix, according to new research by TiVo. The DVR-maker’s Third Annual Millennial Video Entertainment Survey said that millennials – people aged 13-34 – use streaming services more frequently than any other age group. Only 51% of ‘generation X’ (people aged 35-49), 39% […]

Half of millennials now more likely to download content

Some 49% of millennials said they are now more likely to download digital content than a year ago, according to research by content delivery network firm Limelight Networks. The Limelight study said that 58% of millennials chose their mobile phone as their primary device for downloading content, compared to 42% of overall respondents. In total, […]

TV everywhere boosts overall viewing, says Viacom

TV applications and sites are “additive” to the TV viewing experience, with 64% of users watching more TV overall, according to research by Viacom.  The MTV and Nickelodeon-owner said that the trend was even more pronounced among millennials, with 72% reporting they watched more TV as a result of TV everywhere. According to the  ‘TV […]