Netflix was the most positively talked about brand among UK millennials for the second year in a row, according to new research by YouGov. The subscription video-on-demand service ranked higher than second-place Spotify, third-place Primark, fourth-place Apple and fifth-place Facebook, in a top-10 that was dominated by tech firms. In total, 77% of the 18-34 […]
More than half of US millennials now tune into an SVOD service like Netflix, Amazon Prime or Hulu on a daily basis, according to Leichtman Research Group. The research claims that 51% 18-34 year-olds stream a subscription video-on-demand service every day, up from 33% in 2015 and substantially more than the 29% of adults of […]
Successfully reaching young people is “one of the single biggest strategic issues” now facing the BBC, according to director general Tony Hall. In a statement included in yesterday’s BBC Annual Report, Hall said that the BBC has to face up to increasing competition for screen time and to the fact that the media landscape has […]
Two thirds of US pay TV customers say that they keep their TV subscriptions because it is bundled with their internet service, according to new research. Deloitte’s 11th Digital Democracy Survey said that 49% of all US consumers – and roughly 60% of generation Z, millennial, and generation X viewers – now subscribe to paid […]
Millennials spend about 27% less time watching traditional TV than people aged over 35, according to new research by Nielsen. The ‘Millennials on Millennials’ report claims that adults aged 18-34 spend on average 66% of their gross weekly video-viewing minutes watching traditional TV. This compares to 89% for adults aged 35 and over. TV-connected devices […]
Millennials are the group most likely to cut the cord, or to have never had a traditional pay TV subscription, a survey of 25,000 US consumers reveals. The GfK MRI survey shows that millennials account for 43% of the cordless population in the US. It added that almost a third of millennials have shunned pay […]
Interest in sport among young millennials is “on the decline” with many viewers lured away from sport by the wealth of TV and online video content, according to new research. The Ampere Analysis report claims that demographic and cultural shifts are “changing the way younger audiences view sport”, with the some evidence suggesting that the […]
Traits associated with millennials – a key talking point at all TV industry conferences and a central feature in TV companies’ strategic thinking – only really apply to a small subset of that generation, according to the gloss put on research just published by BBC Advertising. According to the report, Reaching Affluent millennials, there are […]
Most US millennial web users who have never signed up for legacy pay TV services believe the likes of Netflix and Hulu “satisfy their video needs,” according to new research. The Diffusion Group (TDG) study found that on a seven point scale – where one is of no relevance and seven is extremely relevant – […]
Some 80% of millennials subscribe to at least one over-the-top (OTT) service and 39% report watching at least seven hours of online video per week, according to new research. Limelight Networks’ ‘State of Online Video’ report said that as of this June 22.8% of millennials watch more than 10 hours of online video per week […]
ICYMI: Amazon launches QLED TV range in UK, Germany and Mexico as it passes 200m milestone digitaltveurope.com/2023/03/23/ama… https://t.co/woMxE1FQyV
23 March 2023 @ 22:00:01 UTC
ICYMI: @netflix reportedly passes one million ad-supported subs digitaltveurope.com/2023/03/23/net… https://t.co/Dtw7EJXBEi
23 March 2023 @ 21:00:01 UTC
.@TF1: free entertainment that promotes French culture to compete with streamers digitaltveurope.com/2023/03/23/tf1… https://t.co/EoVbkezvSx
23 March 2023 @ 20:00:00 UTC
.@zattoo adds three new FAST channels from Mainstream Media digitaltveurope.com/2023/03/23/zat…
23 March 2023 @ 19:00:00 UTC
Pay-TV subscribers in Eastern Europe is to fall by 8m by 2028 digitaltveurope.com/2023/03/23/pay… https://t.co/iWObUAcAu2
23 March 2023 @ 18:00:01 UTC
