Millennials


More than half of US millennials tune into SVOD daily

More than half of US millennials now tune into an SVOD service like Netflix, Amazon Prime or Hulu on a daily basis, according to Leichtman Research Group. The research claims that 51% 18-34 year-olds stream a subscription video-on-demand service every day, up from 33% in 2015 and substantially more than the 29% of adults of […]

BBC: reaching young people a major ‘strategic issue’

Successfully reaching young people is “one of the single biggest strategic issues” now facing the BBC, according to director general Tony Hall. In a statement included in yesterday’s BBC Annual Report, Hall said that the BBC has to face up to increasing competition for screen time and to the fact that the media landscape has […]

Deloitte: 66% keep pay TV as it is bundled with web access

Two thirds of US pay TV customers say that they keep their TV subscriptions because it is bundled with their internet service, according to new research. Deloitte’s 11th Digital Democracy Survey said that 49% of all US consumers – and roughly 60% of generation Z, millennial, and generation X viewers – now subscribe to paid […]

Millennials watch 27% less TV than over 35s

Millennials spend about 27% less time watching traditional TV than people aged over 35, according to new research by Nielsen. The ‘Millennials on Millennials’ report claims that adults aged 18-34 spend on average 66% of their gross weekly video-viewing minutes watching traditional TV. This compares to 89% for adults aged 35 and over. TV-connected devices […]

GfK: Millennials shun traditional pay TV

Millennials are the group most likely to cut the cord, or to have never had a traditional pay TV subscription, a survey of 25,000 US consumers reveals. The GfK MRI survey shows that millennials account for 43% of the cordless population in the US. It added that almost a third of millennials have shunned pay […]

Ampere: sports viewing on the decline among millennials

Interest in sport among young millennials is “on the decline” with many viewers lured away from sport by the wealth of TV and online video content, according to new research. The Ampere Analysis report claims that demographic and cultural shifts are “changing the way younger audiences view sport”, with the some evidence suggesting that the […]

BBC Advertising report questions perceptions about Millennials

Traits associated with millennials – a key talking point at all TV industry conferences and a central feature in TV companies’ strategic thinking – only really apply to a small subset of that generation, according to the gloss put on research just published by BBC Advertising. According to the report, Reaching Affluent millennials, there are […]

TDG: Millennial ‘cord-nevers’ satisfied by SVOD services

Most US millennial web users who have never signed up for legacy pay TV services believe the likes of Netflix and Hulu “satisfy their video needs,” according to new research. The Diffusion Group (TDG) study found that on a seven point scale – where one is of no relevance and seven is extremely relevant – […]

Four in five millennials now subscribe to OTT

Some 80% of millennials subscribe to at least one over-the-top (OTT) service and 39% report watching at least seven hours of online video per week, according to new research. Limelight Networks’ ‘State of Online Video’ report said that as of this June 22.8% of millennials watch more than 10 hours of online video per week […]

Millennials ‘more likely to turn on Netflix than live TV’

Millennials now spend 54% of their TV viewing time streaming content and just 25% watching live, according to Horowitz Research.  The research firm’s State of Cable and Digital Media 2016 report describes streaming as “the new normal” for people aged 18-34 and noted a rapid shift from ‘traditional viewing’ – of live TV, DVR content and […]