Report: Facebook to test mid-roll video ads

Facebook is reportedly due to start testing mid-roll video ads so that publishers can monetise the videos they upload to the social network. Tech site Recode, which reported the news first, said that the trial will allow publishers to place ads into video clips once a viewer has watched at least 20 seconds. Facebook will […]

Akamai study reveals online video ad-viewing habits

Mid-roll online video adverts are more likely to be viewed than pre-roll ads and viewers are more tolerant of video ads than off slow-loading online videos, according to a study of internet viewing habits by CDN provider Akamai. According to a study of online ad viewing habits to be presented today at the ACM Internet […]