Eurodata unveils European viewing trends

People in the five biggest European markets watched an average of three hours and 48 minutes per day in the first half of the year, according to Eurodata TV Worldwide. Presenting the findings of its latest ‘4-screen TV audience’ report in London this morning, Eurodata analysts said that while the TV remains the preferred screen […]

Médiamétrie adds Molotov to multi-screen measurement

France’s audience measurement organisation, Médiamétrie, has included digital service Molotov into its ‘four screen TV’ ratings. From this month Médiamétrie will measure the 14 channels that Molotov delivers over-the-top across all screens. This will include networks from TF1 Group, France Télévisions and M6Group. They will be included in the ‘Focus Emission’ four-screen service that measures […]

SACD names Mediamétrie’s Baghery as audiovisual chief

French copyright collecting society SACD has named Sahar Baghery as director of audiovisual, cinema and digital creation. Baghery is currently director of global media research an content strategy at Eurodata TV Worldwide/Mediamétrie. At SACD, Baghery will be charged with implementing the society’s strategy regarding authors and partners in the broadcast, film, web and OTT segments. […]

French internet users tune into eSports

More than a quarter of French internet users are interested in eSports, according to audience research outfit Mediametrie. According to Mediametrie, some 45.2% of the public have heard of eSports, with 15-24 year-olds, the professional middle-classes – the CSP+ category, in French marketing parlance – and 25-34 year-olds are, in that order, the groups most […]

Scripted launches most numerous in 2015

New scripted series accounted for 40% of the 8,500 new programming concepts launched internationally last year, according to data released this week. Factual programmes – including documentaries and series – made up 37% of new projects, with entertainment series accounting for another 23%, stats from Médiamétre-owned Eurodata TV Worldwide show. Eurodata’s Annual International TV Trends […]

French connected TV universe growing rapidly

Some three million French homes, or 10.7% of the total, were equipped with connected TVs at the end of the first quarter, up 40% on the previous quarter, according to research by Médiamétrie. Médiamétrie’s study found that close to 1% of households envisaged acquiring a connected screen in the next six months and 4%, or […]