Médiamétrie takes 50% stake in African media research outfit Omedia

French audience ratings agency Médiamétrie has taken a 50% stake in Omedia, a media and marketing research company based in Senegal, Mali, Côte d’Ivoire and Gabon as part of its drive into sub-Saharan Africa. Following Médiamétrie’s acquisition of a half share in the company, Christophe Gondry, Omedia’s founder and associate director, and Karim Konaté and […]

French overseas territories viewers adding digital to TV habit

Inhabitants of France’s overseas territories and departments are increasingly turning to digital media alongside TV and radio, according to a study by French audience ratings agency Médiamétrie. According to Médiamétrie, some six in 10 internet users in French Guiana, the Antilles and Réunion watch at least one TV programme a month on catch-up TV via […]

French viewers turning to online and catch-up TV

Some 9.5 million French viewers now watch online or catch-up TV daily, according to the latest study of audience habits by ratings agency Médiamétrie. The 9.5 million figure includes viewers using catch-up services on the main TV screen. According to Médiamétrie, 4.4 million French viewers aged four and above – or 7.3% of the population […]

eSports interest exploding in France

Some 3.8 million French online users have watched or attended a live eSports event, according to a study by audience research group Médiamétrie. Sports games are the top-rated games favoured by eSports enthusiasts, with 43% placing these at the top of their list of preferences. First-person shooter games came second, favoured by 34%, followed by […]

French viewers lagging on SVOD usage

The VOD360 study from Médiamétrie has shown that over the last twelve months only 20% of French viewers claimed to have used an SVOD service at least once. The study, which was conducted online from 27 December 2017 to 15 January 2018, shows that SVOD use among the 4,130 web users aged six and over […]

One in five French web users ‘following on’ viewing across screens

Over one in five internet users in France now start watching TV shows on one screen and finish watching the same programme on another, up five points on the figures for 2015, according to audience research group Médiamétrie. According to the ratings outfit, 47% of ‘sequential’ viewers who start watching a show on a TV […]

Côte d’Ivoire TV and web habits unveiled

French audience ratings outfit Médiamétrie has published new statistics about TV and internet use in Côte d’Ivoire for the second half of last year. According to the ratings agency, which teamed up with local player Omedia to measure audience habits in the West African country, some 83.9% of the inhabitants of the country’s capital, Abidjan, […]

French internet TV viewing grows, mobile devices in the majority

Almost five million people in France watch TV daily via the internet, up by one million in a year, according to the latest data from audience research outfit Médiamétrie. Some 4.9 million individuals aged four and above watch TV programmes live or as catch up on internet screens, meaning via computers, tablets and smartphones, according […]

Médiamétrie launches French social TV ratings

French audience measurement company Médiamétrie has launched social TV ratings in France to gauge the audience and impact of programmes on social networks. The new service will analyse the nature and volume of interactions on Facebook and Twitter in order to enhance Médiamétrie’s analysis of a show. Each Tweet about a programme will be indexed and […]

One in five French internet users now taking SVOD

Over one in five French internet users over the age of six subscribed to a subscription video-on-demand offering this year, up from 15% in 2016, according to figures released by audience research outfit Médiamétrie. According to Médiamétrie, 21% took an SVOD service of some sort this year, led primarily by Netflix. Canalplay and SFR Play […]