MCNs


Ampere: YouTube ad income rate reaches level of broadcast TV

YouTube’s ad income for an hour of viewed content is now roughly equal to that of broadcast TV in markets like the US, though MCN valuations have “plummeted”, according to Ampere Analysis. The research firm said that YouTube has reached a “per-hour revenue ceiling” in some markets, claiming that this is a key factor influencing […]

Millennials are ‘main disruptor’ for TV business, says MTG

Millennials are the “main disruptive factor” for the TV industry, are increasingly saying “no” to linear TV, and their viewing habits are not changing as they get older, according to Jette Nygaard-Andersen, EVP and CEO, central European operations, Modern Times Group (MTG). “[Millennials’] consumption pattern and way of watching video is not changing as they […]