ProSiebenSat.1 seeking ‘total reach’ with new digital strategy
German commercial broadcaster ProSiebenSat.1 is focusing on achieving “a total reach with one video currency” spanning linear and digital platforms, with its extension of the 7TV joint venture with Discovery a “critical pillar” of this, according to CEO Max Conze. The extension of the partnership to include SVOD service Maxdome and Eurosport Player will start […]