Mattel and Fullscreen launch video network 

Mattel has announced a partnership with Fullscreen to launch Fullscreen Family, a “brand-safe video network”. The partners will also create a Hot Wheels-focused digital content innovation team, which will allow Fullscreen’s content creators to use Hot Wheels iconography. Through Fullscreen Family, the partners will focus on creating content that engages a generation of digital-first consumers […]

Ericsson strikes raft of content deals for Nuvu SVOD platform

Ericsson has acquired over 2,500 hours of content through a raft of deals for the Nuvu subscription video-on-demand service it launched earlier year. Ericsson has acquired content from a range of international distributors including Viacom – with content from BET and Nickelodeon – MGM, CBS, Al Jazeera, DHX Media and Mattel. Titles acquired include Hawaii […]

Amazon teams up with American Girl

Amazon has inked a deal with American Girl and will make a series of specials for its streaming service based on the Mattel owned toy brand. The agreement – described by Amazon as ‘multiyear and multimillion dollar’ – initially covers four American Girl live-action specials. There are further options to develop series based on the […]

Mattel closes in on £500 million Hit deal 

Mattel is reportedly close to sealing a £500 million (€364 million) deal for kids TV production and distribution firm Hit Entertainment. The US toy manufacturer, the biggest in the world, is understood to be about to buy Hit from Apax, which acquired the company for about £500 million in 2005. Market watchers had anticipated Hit […]