Mashable hires former Fullscreen exec

Digital media news site Mashable has appointed former MTV and Fullscreen Media exec, Polly Auritt to work at its Mashable Studios video arm. Auritt joins as head of programming and development, based in Los Angeles. She joins from Fullscreen where she was vice-president of programming. Prior to that she was vice-president of scripted series development […]

Roku launches Direct Publisher programme

Roku has publicly launched its Roku Direct Publisher programme in the US and rolled it out internationally for the first time. The scheme is designed to let content owners quickly and easily launch Roku streaming channels without having to manually build and code them. Roku Direct Publisher is supported by online video platform providers like […]

Mashable agrees content deal with Endemol Shine

Digital media news site Mashable has signed a content deal with Endemol Shine Beyond USA to distribute five digital series online. Endemol Shine Beyond will produce the five series – covering the topics of eSports, technology and science – which Mashable will run on its website, social and YouTube channels. Endemol Shine Beyond will also […]

Xumo adds 10 channels to OTT service

US over-the-top service Xumo has added 10 new channels to its service from content providers including Reuters, PBS Digital Studios and Mashable. The other new additions are Network A, The Onion, Fandor, Outside Television Shorts and Bonnier-owned brands Field & Stream, Saveur and Cycle World. “This is Xumo’s first foray into partnering with a premium, […]

Turner leads US$15m round in Mashable, partners on video production

Turner has led a US$15 million funding round in digital media news site Mashable, which plans to use the cash to expand its video output across all platforms – including linear TV. The Series C investment includes a partnership for video production, technology and advertising opportunities between Mashable and Time Warner-owned Turner. Mashable said that it […]