Martin Sorrell


WPP boss predicts Google and Facebook ad ‘duopoly’

The CEO of advertising giant WPP, Martin Sorrell has predicted that Google and Facebook will be its two biggest media investments by 2018. Speaking alongside Vice Media CEO Shane Smith at German trade show Dmexco, Sorrell described Google and Facebook as a “duopoly” that will soon account for 75% of digital advertising and incremental digital […]