Markíza taps Hybrid for HbbTV interactive ads
Slovakian commercial broadcaster Markíza Group has launched interactive commercial advertising based on the HbbTV platform. The Markíza Group has begun offering HbbTV-based interactive advertising on its Markíza, Dajto and Doma channels. The group said it was offering commercial advertisers up to seven interactive ad types and a range of targeting methods. Markíza has tapped Prague-based […]
