Marketing


Ericsson’s Simon Frost joins AWS Elemental

AWS Elemental has appointed former Ericsson executive Simon Frost as head of marketing and business development for the EMEA region. Frost previously worked as global head of marketing and communications at Ericsson – a role he held for nearly six years. News of the hire comes after Ericsson said in March that it would divide […]

Nat Geo appoints digital and marketing chiefs

The reorganisation of National Geographic is continuing with two new additions joining the TV and publishing giant. Rachel Webber will head up digital at Nat Geo in a newly created role, and Jill Cress will run marketing. Nat Geo has extensively rejigged its management since 21st Century Fox took over the factual giant. Webber will be executive VP, digital product, […]

BBC: content-led marketing an ‘innovative’ way to reach audiences

Some 63% of people said content-led marketing is an innovative way for advertisers to reach audiences, according to new research by the BBC. BBC StoryWorks, the content marketing arm of BBC Advertising, found that well executed and clearly labelled content-led marketing is considered trusted and persuasive in “quality environments”, and has a powerful emotional impact […]

Hulu hires former Netflix marketing boss

US streaming and catch-up service Hulu has recruited Jenny Wall, Netflix’s former marketing executive who oversaw campaigns for series including House of Cards, Arrested Development and Orange is the New Black. At Hulu she takes the position of senior VP, head of marketing. Hulu CEO Mike Hopkins announced the hire in a post on the […]

Eurosport names communications chief

Eurosport has named Géraldine Filiol as deputy managing director for international communications, marketing and external relations. Filiol previoiusly worked as deputy managing director for rights acquisitions at Eurosport, and has also worked as managing director of the Eurosport Events subsidiary. Filiol replaces Heather Bowler who is leaving Eurosport after seven years for a new role […]

CNBC makes two international appointments

Business and financial news broadcaster CNBC has made two executive appointments to its international team.  Finola McDonnell has been named vice president of international marketing, communications and PR, with a remit across EMEA and Asia Pacific. She joins from pan-European lobby group BusinessEurope where she was director of communications. Kate Henwood joins as vice president […]

Orange names new innovation chief

Orange has named Mari-Noëlle Jégo-Laveissière as head of its innovation, marketing and technologies division.  Jégo-Laveissière, a senior executive vice-president and member of the executive committee, replaces Vivek Badrinath, who is joining Accor Group as deputy CEO. Jégo-Laveissière, who will report to Orange CEO Stéphane Richard, joined the France Telecom group in 1996 and has worked in […]

Arris execs step down

Video and broadband technology company Arris has announced that two of its senior executives will leave the company at the end of November.  John Burke, leader of Arris’ cloud solutions team and its corporate strategy and development team is due to depart along with Rob McLaughlin, leader of the company’s North America sales and global marketing […]

Sky Deutschland names marketing chief

German pay TV broadcaster Sky Deutschland has named Anthony Liow as senior vice-president of marketing and Simin Lange as head of commercial distribution. Liow, who will be responsible for all marketing and brand communications, was most recently head of product marketing and customer proposition at Sky Deutschland, and has previously worked at Sky Italia. Lange, […]

Com Hem launches TiVo marketing campaign

Swedish cable operator Com Hem has launched the marketing campaign for its new TiVo service. Com Hem’s campaign is based on the theme of liberating viewers by providing time to live their life, with the TiVo service working tirelessly to search, recommend and record TV that they like. The campaign, created by UK-based agency RKCR/Y&R, […]