Machinima


Machinima planning online subscription video service

YouTube partner channel Machinima is planning to launch a subscription video service and is in talks with Hollywood studios about providing full-length content and possibly investing in the project, according to US reports. According to Reuters, citing unnamed sources, Machinima is looking to raise US$80 million (€60 million) to launch a subscription video-on-demand service targeted […]

Machinima reportedly looking for funding

Video game-focused online video network Machinima is reportedly looking to raise a new round of funding after hiring financial advisors Allen & Co.  According to an All Things D report, Machinima is aiming for a “mega-round” of financing that could reach the “US$70 million-plus” range, in order spend more money licensing original shows. It is […]

RTL invests in YouTube fashion network StyleHaul

RTL Group has acquired a minority stake in StyleHaul, a YouTube fashion and beauty network that was co-founded by Machinima CEO Allen DeBevoise. With the investment, Giles Drew from RTL Group’s Corporate Strategy team will join StyleHaul’s board of directors, RTL confirmed. Though details of the agreement were not disclosed, StyleHaul is reported to have […]

Ridley Scott making 12 projects for Machinima

Ridley Scott is making 12 short films with online video site Machinima. The projects will be made by Scott’s production company RSA and could, if successful, become full-length features. Scott will not direct any of the dozen projects, but will have an executive producer role. The filmmaker said: “With new media transforming the way audiences […]

Google looking to invest in content following YouTube upfront commitment

Google may make an investment in ‘virtual media company’ Machinima and other web video producers as part of a new focus on investing in content creation, according to US reports. Machinima focuses on males aged 18-34 who are into gaming culture. The company distributes its content on YouTube rather than via its own destination site. […]