Altice’s Numericable-SFR and My Chaîne Sport secure basketball deal
French service provider Numericable-SFR and Ma Chaîne Sport (MCS), also owned by Altice Group, have signed an exclusive partnership with France’s Fédération Française de BasketBall (FFBB) et la Ligue Nationale de Basket (LNB) whereby SFR will become the official partner of French basketball and hold the marketing rights for its competitions. MCS will become the […]
