M6 Group

M6 sells social media agency CTZAR

France’s M6 is to sell advocacy and social media agency CTZAR, which works on positioning brands with audiences through social media. M6 said that it had, through its advertising subsidiary M6 Publicité, agreed the sale of its majority stake of CTZAR to the Group The Independents. As part of its diversification strategy, M6 Group acquired […]

M6 streamer 6Play unveils FAST alliance with youth-oriented Konbini

RTL’s French broadcasting division M6 Group has unveiled a partnership between its AVOD streaming platform 6play and digital-first media group Konbini. Under the terms of the deal, youth-oriented Konbini will launch a dedicated FAST channel on the platform based around some of its most popular online programming strands. Launching in March, the channel is called […]

MFE, Niel, Courbit and Kretinsky all table offers for M6 Group

Bertelsmann has received a trio of offers for its for-sale M6 Group following the broadcaster’s failed merger with TF1. The first news of an offer came on Friday, with Reuters reporting that Italy’s MediaForEurope had teamed up with Iliad’s billionaire owner Xavier Niel to submit a non-binding offer. Niel, who last week announced the surprise […]

M6 put up for sale by Bertelsmann

Bertelsmann has put French broadcaster M6 up for sale following the collapse of plans to merge it with TF1 last week. Thomas Rabe, CEO of the European media giant, told the Financial Times that he has sought non-binding offers for the company after being “inundated with expressions of interest” following its failed merger with fellow broadcast group TF1. […]

Ad sales return to pre-pandemic levels for M6 Group with TF1 merger on course

  RTL-owned M6 Group has reported an increase in its advertising revenues to exceed pre-pandemic levels. At the end of the 2021 financial year, the group achieved consolidated revenue of €1.39 billion, up 9.2% or €116.8 million compared with 2020. Multimedia advertising revenues increased 16.0% (up €157.0 million) which exceeded pre-pandemic levels by 2.7%. The […]

M6 Group and Orange renew carriage deal, implement segmented advertising

RTL-owned M6 Group has agreed a new deal with Orange for segmented advertising and channel distribution. The first part of the deal sees the pair collaborate on segmented advertising on M6 Group’s channels. The agreement will allow advertisers to combine “the power and quality of TV media” with Orange’s targeting capabilities. These data points include […]

Bouygues Telecom strikes new distribution deal with M6

French service provider Bouygues Telecom has struck a new distribution agreement with commercial broadcaster M6, covering channels and associated digital services. According to Bouygues, the agreement covers distribution of the totality of channels of the M6 Group, along with non-linear services associated with these channels. The deal will enable Bouygues Telecom subscribers to continue to […]

Bertelsmann explores US$3.6 billion sale of France’s M6 Group

German media conglomerate Bertelsmann is reportedly looking to sell its controlling stake in French broadcast group M6 and has already approached potential buyers including France’s Vivendi and Altice Europe. Bertelsmann is said to be looking for a deal worth around €3 billionfor the M6 Group, which it controls through its subsidiary RTL Group, and includes […]

French broadcasters combine forces in major OTT TV plan

French commercial broadcasters TF1 and M6 Group and public broadcaster France Televisions have teamed up to launch a joint national OTT TV platform, Salto. The trio plan to launch a joint offering with a variety of programming genres including news and debate, magazine programmes, special events, sports, entertainment and French homegrown drama as well as […]

M6 strikes carriage deal with Bouygues Telecom

French commercial broadcaster M6 Group has struck a distribution agreement with Bouygues Telecom, adding to its recent deals with Altice-SFR and Canal+. M6 said its deal with Bouygues Telecom provided for the carriage of its channels and non-linear services. The deal will also enable Bouygues Telecom TV subscribers to access extended catch-up TV windows for […]