Live TV

Netflix replaces live TV for young viewers, says report

Netflix has replaced live TV as the default TV source for young viewers, marking an important shift in consumer behaviour, according to a new report. Hub Entertainment Research’s ‘Decoding the Default’ study claims that 40% of viewers aged 16-24 use Netflix as their “home base” for watching content, with only 26% defaulting automatically to live […]

Only half of young people’s viewing is through live TV

Only 50% of 16-24 year-olds’ audio-visual consumption is through live television, according to UK broadcast regulator Ofcom. In its third review of public service TV broadcasting, and its first since 2008, Ofcom said that watching content online, on-demand and across a range of devices are “increasingly important” to viewers, particularly younger people. “Among 16-24 year olds, […]

Pay TV operators can continue to deliver value for content providers, says Arris

Pay TV operators have an opportunity to sustain their role, delivering value and protecting their business by using their platform capabilities to enable content owners to adjust to changing viewing patterns, according to Stefan de Beule, director, solutions architecture at Arris. Live TV is still an important part of the overall TV experience and most […]

US live TV viewing slides as broadband-only household numbers increase

The number of broadband-only households in the US has climbed by 112% year-on-year, with the average adult also watching less live TV than a year ago, according to Nielsen.  The research firm’s Total Audience Report for the third quarter of 2014 claims that more choices are being driven by technology and that 3% of US […]

Children watch half as much live TV as adults, says Ofcom

Children aged 11 to 15 watch half the amount of live TV and six times more short online video clips per day compared to adults, according to new research by Ofcom. The UK broadcast regulator found that 11 to 15 year olds watch 1 hour and 32 minutes of live TV per day and 33 minutes […]

Live TV thriving despite VOD rise

Live viewing continues to thrive despite the popularity of video-on-demand, with the UK continuing to watch live TV 90% of the time, according to a Thinkbox study.  The marketing body for commercial TV in the UK said researchers identified six core reasons why people watch live TV, including to unwind, to feel a connection with […]