Linear


Half of TV viewing to be on-demand by 2020, predicts Ericsson

By 2020 consumer TV viewing habits will be made up of 50% live, linear viewing and 50% on-demand or time-shifted programming, according to research by Ericsson.  Outlining its vision for TV and media in 2020 in the first of its six-part ‘Ericsson Game Changers’ series, Ericsson said that viewers will soon be used to fully-personalised, […]

Live TV dominates kids TV viewing

New research suggests that almost 90% of UK kids TV viewing is of live programming. The Telescope 2014 report was conducted by TV Licensing, the body that oversees and enforces payment of the UK TV licence fee. The scope of the report is limited to the UK. Given the penetration of connected devices in the […]

Just 1.5% of TV viewing done on other devices

Just 1.5% of TV viewing is done on other screens, such as tablets, smartphones and laptops, with the remaining 98.5% still done on traditional sets according to new research by Thinkbox – the marketing body for commercial television in the UK.  The research said that during the first six months of the year, viewers in […]