Lifestyle channel operator Scripps Networks Interactive says the types of shows on its channels drive higher engagement and a better commercial return than reality programming, sport or news. Scripps commissioned a study from Nielsen into the effectiveness of advertising around different genres of programming. It concluded that ads around lifestyle content can generate significantly higher […]
Lifestyle and dance music service Clubbing TV has struck a raft of new distribution deal with European platform operators. The service has struck deals with Polish mobile platform Play, Dutch mobile operator T-Mobile/Knippr. Luxembourg’s Post Telecom and Serbian operator Telekom Srbija. The latest deals mean that Clubbing TV is now available in 35 countries with […]
Last year was a record year for HDTV channel launches in Europe, driven by adult, documentary and lifestyle channels, according to new stats by IHS. The research firm said that there were 205 HDTV channel launches in 2012, a 53% increase on the previous high of 134 in 2011. At the end of the year, […]
