LG Ads

Alphonso rebrands as LG Ads

  Ad measurement business Alphonso is rebranding as LG Ads, following the TV maker’s US$80 million purchase of 60% of the company in January. Called a ‘transformation’ by the South Korean company, LG Ads will be an exclusive provider of LG CTV ad inventory and TV data across CTV, linear TV and digital. The company […]