L.E.K Consulting

Millennial viewing habits persist as young adults grow older

UK millennials’ viewing habits remain broadly consistent as they get older, meaning media players will need to “adapt more rapidly to the new reality” of OTT video, according to L.E.K Consulting. The management consulting firm’s ‘The Perennial Millennial’ report claims that major UK TV companies face the “growing threat” that those aged 16-34 have a preference for […]