Kantar Millward Brown

Netflix and OTT companies deliver record increase in brand equity value

Entertainment brands such as Netflix have aided a 21% growth in brand value to US$748 billion (€641 billion) for 2018, according to Brand Z – Kantar Millward Brown’s brand equity platform. Netflix is one of the biggest contributors to growth, climbing 31 places from last year to 61st place in Brand Z’s top 100 list. The […]