Kantar Media


Kantar Media buys Civolution’s audio watermarking unit

Audience measurement firm Kantar Media has bought Civolution’s audio watermarking division, giving it access to recognition technology used for measurement and second screen synchronisation. The watermarking unit will be transferred under the leadership of Jean-Michel Masson, with the deal designed to strengthen Kantar Media’s audience measurement technologies and open up “new and exciting opportunities around […]

Kantar Media readies Twitter TV ratings tools

WPP-owned audience research firm Kantar Media is set to roll out its new Kantar Twitter TV Ratings tools in the UK from the middle of this month.  Unveiling the official UK Twitter metric for measuring Twitter TV audience engagement, Kantar said that this would bring together geofiltered UK Twitter data with its own audience research. The engagement […]

Top 30 shows account for half of Twitter use, says study

The top 30 UK TV series, excluding live sports and news, account for 50% all measured UK Twitter TV activity and 9% of viewing volume, according to a study of Twitter use related by TV by Kantar Media. Based on a year’s worth of data from Twitter and audience research bureau BARB, the study found […]

Kantar Media buys social TV analytics firm The Data Republic

Kantar Media, an audience research firm owned by ad giant WPP, has bought specialist social TV analytics agency The Data Republic. Kantar said that the acquisition will build on its activities in audience measurement and insight in more than 60 markets. The deal comes after Kantar said this week that, as part of its partnership with […]

TNS Baltic to improve TV audience measurement

Kantar Media-owned market research firm TNS Baltic has announced plans to improve its TV audience measurement services in Estonia, Latvia and Lithuania over the next four years. TNS said the enhancements will include deploying Kantar Media’s latest TV measurement technology, phasing its current Eurometers that have been in use since 1999. It will also upgrade […]

Kantar Media takes minority stake in SecondSync

Kantar Media, a market research firm owned by ad giant WPP, has bought a minority stake in UK-based social TV analytics company SecondSync.  The agreement extends the relationship between the two firms, after they signed a data sharing agreement earlier this year. They are now due to work together on a “range of TV measurement […]

Kantar Media partners with Twitter for UK TV analytics

Kantar Media, a market research firm owned by ad giant WPP, has partnered with Twitter to develop a new suite of tools for TV planning and analytics in the UK.  Kantar said it would combine social TV data from Twitter with its own audience research expertise to let broadcasters assess the performance of programmes, plan […]