Johnston Press

Sky forms AdSmart local ad partnership with Johnston Press

BSkyB has teamed up with UK local newspaper group Johnston Press to create a new targeted regional advertising partnership.  Sky will make its new Sky AdSmart local product, which tailors TV ads according to household location and profile, avaialble to parts of Johnston Press’s sales network. Separately, Sky has agreed to invest £5 million in […]

JP’s Ashley Highfield aims to launch ultra-local online TV

Ashley Highfield, the CEO of UK local newspaper group Johnston Press and a former head of new media at the BBC, has said he would like to launch a series of ultra-local web TV stations for some of the communities served by the group’s newspapers. Highfield told BBC Radio Scotland that journalists could provide video […]