ITVX


Extreme E extends broadcasting rights with ITV

UK pubcaster ITV has extended its broadcasting rights to air racing series Extreme E.  The fourth edition of the sustainable-focused sport will broadcast live on the free-to-air platform across ITV1, ITV4 and ITVX, with programming available to watch on demand on streaming service ITVX. ITV has been the broadcasting partner of Extreme E since the […]

On-demand platform ITVX hits 2 billion streams in first nine months

ITV’s heavily-backed streaming platform ITVX has hit 2 billion streams since its official launch in December 2022. This figure is a marked improvement on ITV’s streaming performance before ITVX was launched. For 2022, the UK commercial broadcaster achieved 1.9 billion streams across the entire 12 months. Breaking the figures down as a year on year […]

UK kids channel CITV to close on September 1

UK commercial broadcaster ITV’s children’s channel CITV it to close on September 1 to be replaced by digital service ITVX Kids. The move comes as ITV builds ITVX into a forward-looking offering and the amount of broadcast TV consumed by kids continues to decline. The closure plan was first reported by Sky News, with ITV […]

ITV faces ‘HS2-size’ challenge as it looks to IP migration

UK broadcaster ITV faces an ‘HS2-scale’ challenge in migrating to an IP-based distribution model with many millions of viewers watching concurrent streams, according to ITV director of engineering Mark Ison. Speaking to DTVE, the ITV exec said that the company is “working on the assumption that it will need a IP distribution system to scale  whatever […]

ITV sees earnings plummet but highlights promise of ITVX

UK commercial broadcaster ITV has experienced a tough first half of the year, with ad revenues dropping and earnings plummeting. On the positive side, streaming platform ITVX is meeting its targets, with particular growth in light viewers. The broadcaster reported top line sales of £1.639 billion (US$2.116 billion), down 2%, driven lower by an 11% […]

ITV delivers free-to-air coverage of SailGP

UK pubcaster ITV has secured a free-to-air deal with SailGP to provide exclusive live coverage of the sailing sport. The nine event weekends will be broadcasted on the broadcaster’s streaming platform ITVX, with all events in Season 4 of SailGP aired across ITV’s digital and linear network, including ITV1, ITV4 and ITVX. The event opens […]

ITV measures success of ITVX after six months

UK commercial broadcaster ITV has marked the first six months of its revamped streaming platform ITVX by publishing a raft of statistics to show how the service has progressed. Overall streaming hours have rise by 49% in the first quarter of this year, according to ITV. Awareness of ITVX now stands at 85% among UK […]

ITVX and Apple TV+ shows strong growth in UK market, while Netflix struggles

ITVX and Apple TV+ have shown strong growth among viewers in the UK, with Netflix hit by a loss of subscribers, according to research and consulting firm Kantar.  Kantar data revealed at the end of 2022, consumers scaled back their video streaming subscriptions with 144,000 households dropping out of the VoD sector altogether and a […]

ITVX hits one billion streams milestone in 2023

Pubcaster ITV has announced its streaming service ITVX has reached one billion streams in over four months since its launch at the end of last year. The streaming platform which debuted December 8 2022, earned one billions streams on Easter Sunday (April 9 2023). It is the first streaming service in the UK to offer […]

ITV to shut down kids channel CITV

UK broadcaster ITV is to shut down its kids-focused linear network CITV later this year and create a new ‘dedicated destination’ for children’s programming on nascent streamer ITVX. The CITV broadcast channel will close in early Autumn, once the new streaming destination for kids has been rolled out, althought the broadcaster said it would “maintain” […]

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