ITVX


ITVX to launch with 9,000 hours of content for free

ITV has revealed the scope of its upcoming streaming service ITVX. Announced in March, ITVX will launch in late 2022 as a “complete re-imagining” of BVOD streamer ITVHub. The platform will also absorb ITV-BBCS JB BritBox in the UK, though the SVOD will continue to operate as a standalone internationally. The broadcaster has now said […]

BritBox UK chief to step down

BritBox UK’s chief Will Harrison is stepping down as the UK streamer prepares to be folded into ITV’s new SVOD/AVOD service, ITVX. The former Warner Bros. and Ingenuous Media exec joined BritBox in 2019 following it launchs, with the streamer now claiming almost 750,000 subscribers. However, parent company ITV – which has bought out the […]

ITV introduces ITVX streaming service

UK broadcaster ITV is to launch ITVX later this year, a new integrated AVOD and SVOD streaming service, which will debut much of its new content months ahead of its linear channels. Viewers will have the option to watch content for free via an advertising-funded tier or upgrade to a subscription model that includes the […]