ITV
ITV signs deal with Disney Entertainment, with Disney+ and FX titles to land on ITVX
Disney+ and FX originals Extraordinary and Under The Banner Of Heaven are both heading to UK streamer ITVX,…
ITV names head of creative strategy
Tatiana Jezierski, formerly strategy director at advertising agency Mother, is to join ITV Creative, the…
Digital and Studios growth offsets advertising decline for ITV
UK broadcaster ITV’s shift to streaming continues with ITVX seeing total streamed hours increasing by…
EE and BT TV customers prevented from skipping ITV ads
From today, EE and BT TV customers in the UK can no longer skip ads…
ITV and ViewersLogic report reveals Peak TV ad spots deliver long-term uplift
ITV in collaboration with ViewersLogic has built a cross market study that connects individual level…
ITV upgrades satellite viewers to all-HD
UK free-to-air broadcaster ITV has upgraded its satellite viewers with SD-only set-top boxes across the…
ITV Studios to launch new FAST channels internationally
ITV Studios, the production arm of the UK commercial broadcaster, is launching new FAST channels…
UK competition watchdog to probe UK broadcasters’ use of freelancers
The UK’s Competition and Markets Authority (CMA) has launched a probe into the use of…
ITV introduces addressable advertising across linear channels
ITV has introduced linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes,…
ITV launches AI advertising tool, Automated Contextual Targeting
UK pubcaster, ITV, has launched the Automated Contextual Targeting (ACT) tool for advertisers, providing insights…