ITV

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ITV signs deal with Disney Entertainment, with Disney+ and FX titles to land on ITVX

Disney+ and FX originals Extraordinary and Under The Banner Of Heaven are both heading to UK streamer ITVX,…

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ITV names head of creative strategy

Tatiana Jezierski, formerly strategy director at advertising agency Mother, is to join ITV Creative, the…

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Digital and Studios growth offsets advertising decline for ITV

UK broadcaster ITV’s shift to streaming continues with ITVX seeing total streamed hours increasing by…

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EE and BT TV customers prevented from skipping ITV ads

From today, EE and BT TV customers in the UK can no longer skip ads…

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ITV and ViewersLogic report reveals Peak TV ad spots deliver long-term uplift

ITV in collaboration with ViewersLogic has built a cross market study that connects individual level…

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ITV upgrades satellite viewers to all-HD

UK free-to-air broadcaster ITV has upgraded its satellite viewers with SD-only set-top boxes across the…

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ITV Studios to launch new FAST channels internationally

ITV Studios, the production arm of the UK commercial broadcaster, is launching new FAST channels…

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UK competition watchdog to probe UK broadcasters’ use of freelancers

The UK’s Competition and Markets Authority (CMA) has launched a probe into the use of…

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ITV introduces addressable advertising across linear channels

ITV has introduced linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes,…

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ITV launches AI advertising tool, Automated Contextual Targeting

UK pubcaster, ITV, has launched the Automated Contextual Targeting (ACT) tool for advertisers, providing insights…