Ampere: Over 55s failing to see attractions of SVOD

Over 55s are not tuning in to subscription video-on-demand, even though they have embraced catch-up on-demand services from free-to-air broadcasters, according to research by Ampere Analysis. A study by Ampere of TV viewing habits in 13 countries revealed that only two in 10 people aged 55-64 in the US viewed Netflix in the past month, […]

ITV launches premium ad-free on-demand option on Hub

ITV is expanding its ITV Hub on-demand offering by adding what it describes as a tiered freemium service, allowing users to pay for enhanced features including not receiving adverts. The service, ITV Hub+, gives users the opportunity to subscribe for £3.99 (€3.70) to view  ITV content with no adverts. The move follows what ITV describes […]

ITV and Yospace sign ad replacement pact for ITV Hub

ITV has partnered with Yospace, using the latter to provide dynamic ad insertion across live channels on its ITV hub online TV and catch-up service. The system allows ads be replaced in a way that retains the “consistent viewability” of ITV’s live channels when watched online, with replacement ads chosen based on the demographic of […]

ITV Hub and All 4 launch on Amazon Fire TV

Free UK catch-up TV services from broadcasters ITV and Channel 4 have launched on Amazon’s Fire TV line-up of products. ITV Hub and All 4 are now available on Amazon’s Fire TV box and Fire TV Stick, which Amazon claims is its fastest-selling Amazon device ever. The launches mean that Amazon Fire TV users in […]

Ofcom: UK TV viewers ‘most technologically advanced’ in Europe

Some 70% of UK adults will watch TV using free-to-air, catch-up services like the BBC iPlayer in December, more than in any other European country, according to Ofcom. The UK broadcast regulator’s research claims that UK viewers are now using TV gadgets “more than any other major country” and that catch-up viewing is ahead of […]