Kantar and Ipsos promise ‘world’s first true cross-media total audience measurement solution’ in the Netherlands

The Dutch Nationaal Media Onderzoek (NMO) has awarded contracts to Kantar and Ipsos to deliver what the companies say will be the “world’s first true cross-media total audience measurement solution.” Audience viewing, listening, browsing and reading will be combined through a single, integrated system to deliver deeper insights to understand Dutch audiences. The companies said […]

Wealthy European trust international channels more, says survey

Wealthy European consumers trust international TV news channels more than national services to provide impartial news, according to a survey carried out by IPSOS for the inTV channels group. Eighty-three percent of responders in a survey of 28,000 ‘affluent’ Europeans rated international TV channels as trustworthy, scoring them five or more on a scale of […]

YouTube edges out Netflix in kids streaming

YouTube is marginally more popular than Netflix for streaming content among kids according to new research that surveyed thousands of parents in the US, UK and Canada. The online video platform also ranked as the most-loved brand in the survey. Toronto-based kids producer, distributor and channel operator DHX joined forces with market research firm Ipsos […]

Netflix research reveals couples’ streaming habits

New research shows that almost 60% of couples prefer to stay in and watch Netflix than head out to see a movie on a date night. The consumer research was carried out among Canadian consumers, on behalf of Netflix, by market research agency Ipsos. The survey investigates further the ‘Netflix and chill’ phenomena, whereby amorous […]

The Walking Dead the most social TV show on Twitter

The Walking Dead generated more Tweets and had a larger audience on Twitter than any other show in the US in 2014, according to Nielsen.  The research firm said that an average of 4.9 million people saw at least one Tweet about each new episode of the program, and that people sent an average of […]

Affluent people in Europe ‘behind the digital curve’

Europe’s most affluent people are “behind the digital curve” when it comes to smartphone and tablet adoption, according to market research firm Ipsos MORI.  The Ipsos Global Affluent Survey 2014, which measures the habits of the top-earning 13% to 20% of adults, found that ‘affluents’ in the Middle East, Africa, Asia Pacific and Latin America were […]