Ipsos Global Affluent Survey

Affluent people in Europe ‘behind the digital curve’

Europe’s most affluent people are “behind the digital curve” when it comes to smartphone and tablet adoption, according to market research firm Ipsos MORI.  The Ipsos Global Affluent Survey 2014, which measures the habits of the top-earning 13% to 20% of adults, found that ‘affluents’ in the Middle East, Africa, Asia Pacific and Latin America were […]