Olympics reports ‘record-breaking media coverage’

The International Olympic Committee (IOC) hailed “record-breaking media coverage” and “unprecedented levels of engagement” at this summer’s Rio Games. The IOC said that there was nearly 350,000 total hours of Olympics coverage this year, up from less than 200,000 hours for London 2012, with more than 500 TV channels and 250 digital platforms carrying the […]

New Olympics digital platform goes live

The International Olympic Committee’s (IOC’s) new digital service has launched online and as an app for Android and iOS devices. The Olympic Channel, which the IOC unveiled details of in July, launches with content from around the world including original shows, news and highlights. “The launch of Olympic Channel is a key milestone for the Olympic […]

BeIN Media signs Olympics deal with IOC

Middle East free and pay TV broadcaster BeIN Media Group has formalised its deal with the International Olympic Committee to be the exclusive broadcaster in the MENA region for the next four Olympic Games, starting with the 23rd Olympic Winter Games in Pyeongchang. The pair have formally signed a deal agreed last year that see […]

Discovery secures exclusive rights to Olympics in Europe

The International Olympic Committee has awarded all TV and multiplatform broadcasting rights across Europe to Discovery Communications for the 2018-24 period in a €1.3 billion deal, the first time a single company has been awarded all rights on an exclusive basis. “This is an exciting day for the IOC,” said Thomas Bach, president of the […]

Olympic Committee approves TV channel plan

The International Olympic Committee (IOC) has approved plans to launch an Olympic TV channel as part of its strategic roadmap for the future of the Olympic Movement. The TV channel was one of 40 recommendations as part of the IOC’s Olympic Agenda 2020 at the 127th IOC Session in Monaco. Each of the 40 recommendations […]