Television will fall away as the dominant advertising medium in 2018 with the internet becoming the single largest category, according to media buying agency ZenithOptimedia. TV will account for 38% of all ad-spend in 2015, from a 2012 peak of 39.7%, but that will drop to 34.8% by 2018. TV will remain, however, a powerful […]
TV continues to take the largest share of TV advertising revenue by medium, but the proportion it commands has peaked and because of the speed of growth in internet advertising, according to media buyer ZenithOptimedia. ZenithOptimedia says that TV share of the overall advertising market peaked last year when it accounted for 39.6% of all […]
Internet advertising in the US has exceeded TV advertising revenues for the first time. Internet advertising in the US in 2013 amounted to US$42.8 billion, up 17% year-on-year, according to the Interactive Advertising Bureau. TV advertising meanwhile turned over US$40.1 billion in 2013. Mobile ad revenues boosted the online total, rising by 11.% to US$7.1 […]
