Some 22% of online British adults currently use ad-blocking software, according to new research by the Internet Advertising Bureau (IAB). The February survey, commissioned by the IAB and conducted by YouGov, found that the proportion of people using ad blockers had climbed from 18% in October 2015. The report found that 54% of ad blocker […]
The proliferation of connected devices mean that the TV is no longer the focal point in many homes, and viewers are using these devices throughout their TV viewing, not just during commercial breaks. The finding are contained in new research from the Internet Advertising Bureau (IAB) based on a wide-ranging study among 1,050 UK consumers. […]
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