The International Olympic Committee (IOC) hailed “record-breaking media coverage” and “unprecedented levels of engagement” at this summer’s Rio Games. The IOC said that there was nearly 350,000 total hours of Olympics coverage this year, up from less than 200,000 hours for London 2012, with more than 500 TV channels and 250 digital platforms carrying the […]
A new digital-first Olympic Channel is due to launch on August 21 after the closing ceremony of this summer’s Rio Olympic games. The new platform will offer long and short-form original programming, live sports events, news and highlights in a bid to offer “additional exposure for sports and athletes all year round”. Available globally both […]
The International Olympic Committee (IOC) has approved plans to launch an Olympic TV channel as part of its strategic roadmap for the future of the Olympic Movement. The TV channel was one of 40 recommendations as part of the IOC’s Olympic Agenda 2020 at the 127th IOC Session in Monaco. Each of the 40 recommendations […]
