Innovid launches new measurement solution for converged TV
Online adtech company Innovid has announced the launch of its measurement platform for converged TV. The platform, InnovidXP, is said to be “the first unified cross-platform solution directly integrated with ad serving data and creative personalisation.” InnovidXP is a cross-platform, tag-free measurement solution, powered by currency-grade impression data tied to an ad serving footprint representing […]
