Ifop

French viewers still value digital-terrestrial, says TDF

Almost seven in 10 French people – 68% – of the population use digital-terrestrial TV, either direct to a TV or via a DTT set-top box, according to statistics compiled by IFOP for transmission services provider TDF. Some 34% of those surveyed said they used DTT as their primary means of viewing TV on the […]

Ads on social networks unpopular and ineffective, says study

Advertising via social networks such as Facebook, Twitter and Google+ is both unpopular and largely ineffective, according to a study of French consumers’ attitudes by Ifop for Generix Group. According to the study of 1,006 people, 68% of interviewees thought advertising on social networks was unacceptable because they didn’t go on such networks to make […]