MIPCOM: Regional SVOD providers need to localise content and pricing

Regional SVOD players can prosper by focusing on localising their offerings in the different markets in which they play, MIPCOM attendees heard this morning. Localisation, including catering for local bandwidth challenges as well as local contnet tastes, was crucial to Icflix’s international rollout, according to CEO Carlos Tibi, speaking on a panel of regional SVOD […]

SVOD market in MEA to remain ‘very immature’

The Middle East and African SVOD sector will “still be very immature by 2021”, with major players like Netflix tipped to only make modest progress, according to new stats. The Digital TV Research report predicts that the region as a whole will have 19.59 million paying subscription video-on-demand subscribers by 2021, with Netflix accounting for […]

Icflix agrees media player deal with WeTek

Middle East and North African over-the-top video service Icflix has signed a deal with media player box manufacturer, WeTek. The agreement will see the Icflix app come pre-installed on WeTek’s Android-based media player boxes. Customers will also receive a voucher for one year’s free subscription to the streaming service, worth US$95.88 or US$7.99 per-month.

Icflix inks Jordan deal

SVOD service Icflix has teamed up Orange Jordan to extend its reach in the country. The MENA-focused streaming service will be offered for free, for a month, to Orange customers. It is the second time Icflix has worked with a telco in Jordan, afterit teamed with Umniah Telecom last year. “This partnership will give Orange […]

Icflix launches on Apple TV

Middle East and North African over-the-top video service Icflix has launched on the latest generation of Apple TV box. Icflix said the new app was built from the ground up by an in-house team and is available to download from the Apple TV App Store. “Icflix is all about convenience; being able to watch the […]

Icflix strikes Pakistan smartphone deal

Icflix has partnered with Haier in a move that will see the Middle East and North African streaming service pre-installed on Haier smartphones in Pakistan. Haier will initially offer the app on all of its high-end smartphones, but may later introduce the service to all of its smartphone users, said Icflix. The subscription app will […]

Icflix strikes Jordanian telco deal

Middle East and North Africa-focused SVoD player Icflix has inked a deal with Umniah Telecom and its streaming service is now available to the Jordanian telco’s customers. Umniah customers can activate Icflix via their mobile handsets. They will then be able to access the service on connected devices. It is programmed with a range of […]

Icflix orders original kids series

Icflix has ordered Dunia, a new animated series for kids that will be an original for its Middle East and North African SVOD service. The streaming service has a dedicated kids app, Icflix kids, and Dunia will launch on that as well as its core OTT offering. The ten-part show will follow Dunia, a 12-year-old female Arabian superhero […]

Icflix launches on PS3 and PS4 consoles

Middle East and North African streaming service, Icflix, has launched on Sony PlayStation 3 (PS3) and PlayStation 4 (PS4) consoles. Through the Sony deal, PlayStation viewers will be able to access Icflix’s catalogue of Hollywood, Jazwood and Bollywood content. “We are thrilled to announce this partnership to millions of PlayStation owners across Middle East and […]

Icflix partners with Viva Bahrain

Middle East and North African streaming service, Icflix, has struck a partnership with Saudi Telecom Company Group-owned VIVA Bahrain. Through the deal, VIVA customers will be able to access Icflix’s catalogue of movies, TV shows, cartoons and documentaries for BHD3 (€6.98) per month. VIVA subscribers will be able to access the content on up to […]