The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video ad experiences across smart TVs, connected devices and other OTT environments. The IAB Technology Laboratory’s ‘guidelines for identifier for advertising on OTT platforms’ provide instructions on best practises for delivering targeted ads, as well as controlling ad frequency and rotations. […]
.@Channel4 launches High Impact digital advertising experiment digitaltveurope.com/2023/03/30/cha… https://t.co/fkf2ykhkPc
30 March 2023 @ 11:03:09 UTC
ICYMI: @libertyglobal CTO Rodriquez fills in on 10G strategy – no fast move to DOCSIS 4.0 digitaltveurope.com/2023/03/29/lib… https://t.co/35A8Mi58jg
29 March 2023 @ 21:00:01 UTC
ICYMI: @NPAW_VideoBI survey: 76% of SVODs with no ads to introduce them within two years digitaltveurope.com/2023/03/29/npa… https://t.co/CCF5Gcv11i
29 March 2023 @ 20:00:00 UTC
ICYMI: UK govt launches Media Bill, with @netflix, @DisneyPlus and Amazon @PrimeVideo under tighter regulations… twitter.com/i/web/status/1…
29 March 2023 @ 19:00:01 UTC
.@paramountco names new investor relations chief digitaltveurope.com/2023/03/29/par… https://t.co/nR3hzXLrWU
29 March 2023 @ 18:00:01 UTC
