IAB Advanced TV Town Hall

Smart TVs to be in 35% of US homes by end of the year

Roughly 42 million US households will have a smart TV by the end of 2014, accounting for 35% of the country’s 119 million TV households, according to Parks Associates.  The research, presented at the IAB Advanced TV Town Hall event in New York yesterday, claims that by 2018, 70% of all US TV households will […]