Hulu Plus

Netflix churn rate roughly 9%, says Parks Associates

Roughly 4% of US broadband homes have cancelled their Netflix subscription in the past 12 months, representing almost 9% of the OTT service’s subscriber base, according to Parks Associates. The research firm’s OTT Video Market Tracker noted high churn rates for many subscription video services, including Hulu. Some 7% of US broadband homes cancelled their […]

Hulu explores no ads option

US streaming and catch-up service Hulu is exploring the launch of a ‘no ads Hulu’ service, internally dubbed ‘Noah’. The Wall Street Journal broke the news. It reported that Hulu is weighing the launch of a premium service that could roll out this autumn and would be priced between US$12 (€11) and US$14. If Hulu […]

OTT revenues to pass US$10 billion by 2018

Over-the-top (OTT) pay TV revenues will grow from US$5.8 billion (€4.7 billion) in 2014 to just over $10 billion in 2018, according to Infonetics Research. The research also claims that the global pay TV market totalled US$117 billion in the first half of 2014, an increase of 3.9% from the first half of 2013. “Subscription-based […]

Hulu revamps Hulu Plus app for iPhone

Hulu has revamped its Hulu Plus app for the iPhone, with a new design and contextually grouped search results.  Hulu has updated the app’s navigation panel and has added a ‘shows you watch’ and a ‘home’ panel, the latter of which represents the best content of the day on Hulu, as picked by Hulu’s editorial […]

Google’s Chromecast offers buyers free Hulu Plus

Google’s Chromecast is offering new US customers a two-month Hulu Plus subscription. The streaming HDMI dongle retails for US$35 in the US and a subscription to Hulu’s premium service is US$7.99 a month. The offer, which became active today, is not as generous as the one Chromecast offered at launch, when buyers got a three […]

Hulu updates Android app with free content

US video-on-demand site Hulu has updated its Android app for tablets and smartphones to include a selection of free content. The move means that content available on the updated app will largely mirror the ad-supported, with users able to upgrade to Hulu’s premium Hulu Plus service direct from the app. Previously, viewers wishing to […]

Connected TVs now used in 49% of US households

Some 49% of US households now have at least one TV set connected to the web, up from 38% in 2012 and 24% in 2010, according to new research by Leichtman Research Group. The firm – which counted TVs connected via a video game system, Blu-ray player, smart TV, or stand-alone device like Roku, Apple […]

Hulu adds Chromecast iPhone integration

US internet TV service Hulu has added iPhone integration to Hulu Plus for Google’s internet TV dongle, Chromecast.  The updated means that users will be able to browse the Hulu Plus app directly from their iPhone. Previously the Hulu Chromecast app could be controlled from Android phones and tablets and iPads.

Young adults less likely to subscribe to pay-TV services

Young adults still living at home are more likely to subscribe to an online video service like Netflix or Hulu Plus when they move out, rather than take a “legacy pay-TV service” like cable or satellite, according to new research. The Diffusion Group’s (TDG’s) US study into media behaviour of ‘late millenials’ found that, among […]