Croatia’s Hrvatski Telekom partners with TVbeat
A Croatian pay TV operator has become the first broadcaster to partner with UK-based audience data start-up TVbeat, which has Tom Toumazis and Laurence Miall-d’Août on its executive team. Hrvatski Telekom will receive real-time TV audience measurement data that analyses second-by-second viewer behaviour to provide insight into consumption, genre preferences, habits and trends. Hrvatski-owned broadband […]