Horowitz


Majority of Americans with SVODs but fatigue setting in, claims report

Almost three quarters of Americans have at least one streaming subscription. According to a new report from Horowitz, from 2018 to 2021, SVOD subscriptions increased from 50% to 74% among TV content viewers in the US. While part of this growth is attributed to the Covid-19 pandemic, the report notes that the influx of new […]