Horowitz Research

US pay TV subscriber numbers drop 10 percentage points

The number of traditional US pay TV subscribers has fallen ten percentage points in four years, even though people are watching “more TV content than ever before” at 6.5 hours per day. This is according to Horowitz Research, which said that 76% of TV content viewers reported subscribing to traditional cable, satellite, or telco pay […]

Millennials ‘more likely to turn on Netflix than live TV’

Millennials now spend 54% of their TV viewing time streaming content and just 25% watching live, according to Horowitz Research.  The research firm’s State of Cable and Digital Media 2016 report describes streaming as “the new normal” for people aged 18-34 and noted a rapid shift from ‘traditional viewing’ – of live TV, DVR content and […]

OTT services a complement to pay TV, says Horowitz Research

Over-the-top (OTT) video services like Netflix remain “a complement to, not a replacement for” traditional pay TV, with 40% of web users taking multichannel and an SVOD service, according to Horowitz Research. The firm’s Multiplatform Content and Services report claims that 42% of web users only take a multichannel service, compared to 11% who only […]