HBO NOW


Report: HBO Now to go up against Netflix in Spain

Premium over-the-top service HBO Now will reportedly launch in Spain by the year-end. The Time Warner-owned service launching in the territory means HBO will look to retain its rights from now onwards, and not license them to pay TV providers, according to a report by Bloomberg. Existing content deals will run down, at which point the […]

HBO extends data deal with Conviva

HBO has extended its partnership with video analytics and optimisation company Conviva to also cover its standalone streaming service, HBO Now. HBO can use Conviva’s platform for metrics and analytics about how HBO Now content is performing across devices, allowing it to make decisions to ensure the best viewing experience for Now users. Conviva has […]

HBO, Netflix ‘lead Amazon’ in terms of original content

Demand for key original series from HBO Now and Netflix far outstrips that for Amazon Prime Instant Video shows internationally, according to new research. Parrot Analytics’ study of the UK, US and Australian markets showed HBO’s Game of Thrones is by far the most demanded originally-produced series from an SVoD provider. The results were reached […]

Video app streaming booms in US, China

Video apps are experiencing significant revenue growth in the US and China, according to new research. Combined revenues from the top ten streaming apps in the US and Cina have grown by multiples of 3.2 and 9.6, respectively, the App Annie research showed, However, a third market assessed, the UK, showed relatively flat growth of […]

HBO Now ‘surpassing expectations’, international OTT launches due soon

Subscriber satisfaction for HBO’s US over-the-top service, HBO Now, have surpassed expectations with announcements about new country launches likely to follow “in the near future”, according to HBO CEO Richard Plepler. Speaking on the second quarter earnings call of HBO parent company Time Warner, Plepler said that less than 1% of HBO subscribers have axed […]

HBO Now launches on Fire tablets

HBO’s new stand-alone internet service HBO Now in now available on Amazon’s Fire-branded tablets in the US, and will be available on Fire TV and Fire TV Stick devices in the coming weeks. The launches mark the wider availability of the over-the-top service, which launched in the US in April via Apple devices and on […]

HBO Now to launch on Android

HBO’s recently-launched US streaming service, HBO Now, is due to launch on Android devices this summer, according to Google’s senior vice-president of products, Sundar Pichai. Speaking at Google’s I/O conference in San Francisco last week, Pichai said that HBO Now will launch on Android, and that viewers will also be able to stream the service […]

Internet TV to replace linear in 20 years, says Netflix

Over the next 20 years internet TV is going to replace linear TV as the way that people consume video, according to Netflix president and CEO Reed Hastings.  Speaking on the firm’s first quarter earnings call yesterday, Hastings said that after linear TV’s  “amazing 50 year run” the industry is now transitioning with “everyone scrambling […]

OTT subscriber numbers to top 100 million this year

The total number of subscribers to online streaming services will pass 100 million on a global basis this year, according to new research by analysts Ovum. Describing a “new era of streaming entertainment”, Ovum pointed to growing appetite for emerging on-demand platforms as evidence of the swing away from downloads and pay TV. Ovum predicted […]

HBO Now streaming service goes live in the US

HBO’s standalone streaming service, HBO Now, has launched in the US via Apple devices and Cablevision’s Optimum Online service.  The OTT subscription service, which HBO unveiled last month, is available for US$14.99 per-month, with the first 30 days free for those who sign up this month. “Just in time for the premiere of the fifth […]