HBO NOW


HBO to make 500 hours of programming free-to-view

US cabler HBO is making almost 500 hours of programming free to stream for a limited time via its HBO Now and HBO Go on demand services as a gesture of goodwill to people stuck at home – effective immediately. This is the first time that HBO has made this volume of content available outside […]

Juniper: Increased churn at Amazon Prime and HBO Now

A new consumer survey from Juniper Research has found increased churn rates at video streaming services such as Amazon Prime (-2.9%) and HBO Now (-19.2%), in key markets including the UK and the US. By contrast, however, Netflix – home of scripted series like Stranger Things and Black Mirror – is showing positive adoption rates […]

Comcast ‘planning to launch’ SVOD service in 12-18 months

Comcast plans to launch its own Netflix-type subscription video-on-demand service, offering shows from NBCUniversal, within the next 12-18 months, according to a report by Bloomberg. The service will include programmes from the NBC network and, possibly shows from pay TV networks SyFy, Bravo and USA, reported Bloomberg, citing unnamed sources. According to the report, Comcast […]

One in five US OTT homes now pay for ‘three or more’ services

One in five US streaming subscribers now pay for three or more services, with investment in original content increasingly cited as a key reason for signing up, according to a report by 451 Research. According to 451 Research’s quarterly Voice of the Connected User Landscape (VoCUL) survey, 19% of streaming subscribers are paying for three […]

HBO Now passes two million US subscribers

HBO has passed more than two million domestic subscribers for its over-the-top service HBO Now, parent company Time Warner revealed. Time Warner CEO Jeff Bewkes announced the figure during the company’s fourth quarter earnings call, saying he was pleased with HBO’s US over-the-top growth. “HBO is just as focused on reaching consumers abroad, with over-the-top […]

HBO Now tops SVOD customer satisfaction rankings

HBO Now trumped its US SVOD rivals in most categories of a new customer satisfaction survey, conducted by Strategy Analytics. The research firm found that HBO Now ranked highest for customer satisfaction in 11 of 14 categories against competition from Netflix, Hulu and Amazon Video. The 14 categories focused on three key areas: the number […]

Sky reportedly planning to launch Now TV in Spain

Sky is planning to expand its presence in more European markets, kicking off with the launch of a version of its Now TV online service in Spain, according to a report by the UK’s Sunday Telegraph newspaper. According to the Sunday Telegraph, Sky sees the launch of Now TV in Spain, where the service is […]

Top three dominate as US OTT churn edges upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT services, with 5% of broadband households cancelling the service over the 12 months. According to Parks Associates, the […]

HBO Now to rival Netflix in Brazil, Argentina

Premium cable network HBO is to launch its over-the-top subscription service in Brazil and Argentina later this year. The launches mean HBO Now will be available in nine territories, including the US and Spain, as it seeks to compete with globally-distributed SVOD rival Netflix. No exact date was put on the Latin American launches, but […]

HBO Now hits 800,000 subscribers

HBO experienced its best two-year period of subscriber additions in the past 30 years, with HBO Now a “significant contributor” to its 2.7 million new US customers last year. Announcing its fourth quarter earnings, HBO parent company Time Warner revealed that eight years on from its US launch its standalone over-the-top streaming service, HBO Now, […]

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