Car maker Volkswagen is using KIT Digital’s technology to deliver red-button interactive advertising. Viewers will be able to press the red button and arrive to a “digital showroom” where they can view the new Volkswagen Beetle prototype. The interactive campaign will be available on HbbTV-based hybrid broadcast broadband TV and connected TV services. Kaleil Isaza […]
The Digital TV Group (DTG), the standards organisation that represents over 100 UK TV companies, has approved HbbTV-based connected TV specifications in the latest version of the D-Book, its digital-terrestrial TV technology specifications. D-Book 7, which was published in draft earlier this year, defines the critical interoperable coexistence of broadcast and broadband services and devices […]
Digital TV Labs, which provides specialised receiver conformance products and services, has claimed a reduction in test time for HbbTV applications via automating key functionality within its Ligada iSuite. The tool will be fully compliant with the official HbbTV Test Suite and allows receiver manufacturers to bring HbbTV-ready products to market quickly and cost-effectively, according […]
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