Global Video Index

Ooyala: digital content ‘driving viewing off the TV’

The explosion of digital content is “helping to drive viewing off the TV” with mobile devices accounting for 60.3% of video starts in the fourth quarter of 2017, according to Ooyala. The company’s Global Video Index Q4 2017 report claims that mobile video plays could soon reach – and potentially exceed – a 70% market […]

Ooyala Video Index: 58% of video plays occur on mobile

More than 58% of video plays globally occurred on mobile devices in the third quarter of 2017, with that figure due to rise to 60% in mid-2018, according to Ooyala. The video technology company’s Q3 2017 Global Video Index recorded a sixth consecutive quarter in which mobile devices accounted for more than 50% of all […]

Ooyala: mobile now accounts for 57% of all video plays

Mobile viewing accounted for nearly 57% of all video plays worldwide in Q1 2017 marking an all-time high for video use on smartphones and tablets, according to new research. The Ooyala Q1 2017 Global Video Index said that mobile video plays reached 56.47% in Q1 – with smartphone plays accounting for 46.9% and tablet plays […]

Mobile to account for 60% of online video views this quarter

Mobile represented 54% of all online video viewing in Q4 2016 and is tipped to hit nearly 60% in Q1 2017, according to new research by Ooyala. The online video platform provider said that long-form content continues to grow on mobile devices, representing 47% of all mobile plays in the fourth quarter, outpacing short-form video […]

Programmatic drives video ad growth, mobile viewing rising sharply

Growth in the amount of video ad slots available programmatically helped drive a 74% increase in paid ad impressions online in the first quarter, according to research by online video platform provider Ooyala. Ooyala also found widespread use of ad blocking, and recommended investment in ad reinsertion technology to combat this. Separately, the Video Index […]

More than half of online video watched on mobile in Europe

Europe has moved “aggressively into mobile” with more than 53% of all online video views now taking place on mobile devices, according to Ooyala. The video publishing, analytics and monetisation firm’s Q3 2015 Global Video Index reports rapid growth in mobile video views over recent years, with the worldwide proportion of video now watched on mobile […]

Mobiles and tablets account for 21% of online video views

Mobile and tablet viewing represented more than 21% of all online video plays in the first quarter of 2014, up from 9% in Q1 2013 and 3.4% in Q1 2012, according to a new report. The Ooyala Q1 2014 Global Video Index said there had been a “year-over-year increase of 532% since 2012,” with mobile […]

Mobile devices to account for 50% of online video views by 2016

Watching content on mobiles and tablets will account for half of all online video views by 2016, according to research by video streaming and analytics provider Ooyala. In its Q4 2013 Global Video Index, Ooyala said that mobile and tablet online viewing had increased by 719% since Q4 2011. “The year-over-year growth validates the opportunity […]