Time-shifted viewing habit reaching older viewers

Non-linear, time-shifted viewing is becoming a habit of older viewers as well as Millennials in multiple countries, according to a study by Glance/Médiametrie. Comparing shifting viewing habits in the UK, the Netherlands, France and Spain, the study found that while the ages of the time-shifted viewers are younger than live viewers in all the studied […]

Eurodata TV Worldwide becomes Glance

Research outfit Médiamétrie’s Eurodata TV Worldwide audience measurement resource has changed its name to Glance – Global Audience & Content Evolution to reflect the changing shape of audiovisual consumption. Eurodata TV Worldwide, which was createf 25 years ago as a single point of entry for collecting and offering the TV audience ratings of 10 European […]